The challenge
Atlas Retail Group's operations ran on 7 disconnected systems: e-commerce platform, inventory management, order fulfilment, supplier portal, accounting, CRM, and customer support. Data had to be manually exported, transformed, and imported between systems — a process that consumed 4-6 hours per day per department.
The manual process created frequent data mismatches: inventory counts differed between the e-commerce platform and the warehouse system by up to 12% on any given day, leading to oversold items and delayed shipments.
