Friction here is mostly about coordination rather than production. Heritage venues and hospitality businesses deal with uneven demand, ticketed events and group bookings arranged by phone and email. Accountants, solicitors, financial planners and architects serving comfortable commuter households compete on service, and clients expect to see documents and progress online. Care homes and clinics carry heavy compliance paperwork. Meanwhile warehouse operators at Fradley face the familiar pressures of shift planning and customer service levels, which are a world away from the cathedral close.
Versatech is in Wellingborough, and Lichfield is about an hour and a quarter away via the A14 and M6, so it's one of the easier West Midlands trips for us. We'd run most of a project remotely, and come over for discovery workshops, user testing and launch. For a venue or a practice, seeing a busy day in person tells us more than any brief.